making healthcare communications seamless
making healthcare communications seamless
A change of heart.
Artera is derived from the word artery and the "a" in the name logo (or wordmark) resembles a heart. Artera is rooted in the company's origins and belief that patient communications is at the heart of healthcare. The heart is the primary organ of circulation for the body and vital for function and connection — just like the Artera platform.
Artera’s main brand color is Purple: a combination of Red and Blue. Red often symbolizes life and responsiveness; Blue often symbolizes security and comfort. Arteries are red, veins are blue. Purple is also associated with compassion and imagination. The Artera brand color of purple combines all of these symbolic attributes.
Just like a heart, the Artera Platform is the primary orchestration engine for any health system - routing communications to the right places while managing the flow, rate, volume and rhythm of communications between patients and providers.
All photography used for conceptual purposes by photographers Richard Schultz and Randal Ford.
