Groove Capital

Groove Capital

Rock and records meet venture capital.

Typography, Branding, Identity, Iconography

Venture capital is known for being stuffy and exclusive. Groove Capital wanted to throw a Beastie Boys style middle finger in the air to that idea and create a disruptive, yet professional brand that captures the essence of modern music’s pioneers or rock, r&b and rap.

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Culture changing, inspirational and bold. Groove accelerates the velocity to a startup’s first funding, while providing its investors with a platform and process to invest with confidence.

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Groove Capital
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