You know them as a check printing company, which is exactly the problem this century-old Minnesota company was facing. Their quiet confidence had served them well for decades while they transformed payment transmissions for businesses big and small, and for hundreds of banks. But now the digital economy and its newcomers were drowning out the behind-the-scenes technology our economy relies on every day. Deluxe needed to make a statement.
Tasked with leading Deluxe through a brand overhaul, MONO invited me to create a new logo and identity system that will help guide the story of its next 100 years.
The Deluxe word mark is at the center of their branding. It is set in a customized version of Andale Mono, which was originally designed for terminal emulation and software development environments.
A set of simple rules signaling to build consistency across an infinite number of expressions. A toolkit of inspiration that gets bigger every time you open it.
Our icons are constructed on an 80×80px art board with 4px of padding on each side. A stroke weight of 4px is used. Our icons use a hexadecimal style, which means that there are no curved edges.