A brand and product portfolio to cultivate consistency
How do you control an increasing product offering in a relatively young and fast-moving industry? As a licensed medical cannabis cultivation and manufacturing facility in the state of Illinois, Progressive Treatment Solutions (PTS) is on a mission to produce the highest-quality medical products through hyper-compliant operations and best practices, all while promoting the widespread development of a robust legal cannabis marketplace. So much could go wrong, and so much needs to be right. To help them expand beyond a single logo to accommodate an array of industry packaging standards, we created a smart and simple parent brand identity that supports the addition of sibling sub-brands as product SKUs multiply. Now each product will have its own personality without straying from compliancy or a consistent brand portfolio.